Who Buys Electric Bikes and Why?
Reasons given for acquiring an electric bike typically include the unique riding enjoyment, providing motivation to bicycle more, staying fit, gliding up hills, assuring an appropriate and healthy level of work out (including perhaps optionally arriving to one's destination without a single bead of perspiration), concern for the environment and future generations, saving money, fascination with advanced technology and the satisfaction of making a forward thinking purchase.
Above all our customers talk about the sense of joy, excitement and fun
the actual riding offers.
Electric bikes are for people who like to pedal. Most of our customers are perfectly capable of pedaling a regular bicycle. Most already own one or more regular bicycles. They typically buy an electric bike because they are intrigued by its unique ability to blend human and motor power and because it offers most of the advantages of the pedal-only bicycle and fewer of its shortcomings.
Most of our electric bike customers are fit, many athletic. Fortunately the electric bike also uniquely provides a safe, manageable and enjoyable riding experience for persons who want to get in shape, lose weight, have some injuries and disabilities or have not ridden a bicycle for years.
What about demographics such as gender, age, education and income?
The customer base seems—we certainly do not ask—quite broad, viz.:
While we sell electric bikes to those in their '20s and to those in their '70s the largest customer group consists of active 'middle-aged' folks.
Our customers appear bright and/or well educated (at least compared to us), although it would seem that neither would be required to discern the obvious benefits of the electric bike?
About half of our customers are women.
Not surprisingly most customers contact us because they suspect that an electric bike may enhance their lives long after the blush of the original purchasing experience has paled.
We offer stylish, great riding, durable, and well supported bike models with Li-Ion batteries from $1,625.
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